It seems to be natural that people evolve some kind of relationship to plain machines or tools. This probably came from the respect which one paid to the craftsman who build that object and who invested a lot of his knowledge, time and love while producing it.
In the days of industrial mass production this is no longer true for most goods that we own, but even today the emotional link to a product is very important.
Let's give them Names
On the ObjectFarm we think that "we can not afford to buy cheap products", because we see things in a global context: preserving resources. Most devices are build to last until the warranty has expired and it is cheaper to throw a broken device away and buy a new one then to repair it. This is a waste of energy, but in a world which is based on expanding global economies high quality products are a "dying species".
Most of our machines have names which refer to one of our planets endangered species. Since there are so many to choose from there is little fear that we will ever run out of names; which is a sad positive aspect of the fact that every year a large number enters the red lists around the world.
Whenever possible we try to support projects which have the goal of ensuring the survival of the chosen species. Sometimes our own biologists are involved in the projects but usually we just take over a tiny part of the sponsorship. So here is a list of our current "species":
Not ever species has a name that is suitable. In order to be useful we at least should be able to pronounce it without breaking our tongue and it should be short enough to make a useful computer name.
If you have never heard anything about those animals or would like to learn more about their habits and other interesting aspects, then we would highly recommend, that you search for them on the Animal Diversity Web. It is the best web site for this type of information we could find so far.